Celebrity Nigerian businessman and philanthropist E-Money has reportedly unfollowed content creator Carter Efe on Instagram following a controversial car-smashing stunt. The billionaire’s decision came on Saturday, February 21, 2026, just hours after a viral TikTok livestream showed Carter Efe and fellow streamer Peller violently damaging each other’s vehicles with stones.
The situation has drawn massive public backlash because the car Carter Efe was seen vandalizing was a brand-new 2025 Toyota Corolla, which E-Money had gifted to him only days prior during his lavish 45th birthday celebration on February 17. The billionaire had used the occasion to distribute over 30 luxury vehicles to associates and staff, including a 2024 Ford SUV for veteran actor Chinedu “Aki” Ikedieze, as a gesture of appreciation for their support over the years.
The altercation between the two streamers sparked immediate outrage across social media, with many Nigerians labeling the act as a display of ingratitude and a disrespectful waste of a multi-million naira gift. In the viral footage, the duo were seen standing on the roofs of their cars and shattering the windshields, later justifying the move as “retaliation” for previous personal disagreements.
“The way I damaged the car, I was very happy… now that he has a new car, that’s when I can retaliate,” Peller remarked in a subsequent broadcast, while Carter Efe appeared to mock the situation before the backlash intensified. The lack of regard for the high-value gift led fans to urge E-Money to distance himself from the creators, which he seemingly did by removing Carter Efe from his following list, as verified by digital observers who found “no users found” when searching the businessman’s list for the creator’s handle.
While E-Money has not released a formal press statement regarding the incident, his silent reaction has been interpreted by many as a clear sign of disapproval. The stunt has not only cost Carter Efe the social backing of one of Nigeria’s most prominent philanthropists but has also led to calls for the streamers to be held accountable for promoting destructive behavior. This adds to a turbulent weekend for the duo, who were also publicly scolded by Super Eagles striker Victor Boniface for their rubbish actions. The incident continues to serve as a focal point for debates regarding the extremes of clout chasing and the potential consequences of failing to value career-boosting opportunities.
