Singer Crayon began a harsh social media attack against the management of his record company, Mavin Records, in a startling incident. On Monday, March 16, 2026, the “Ijo (Laba Laba)” crooner took direct aim at the label’s founder, Don Jazzy, in a series of controversial statements posted via his verified X (previously Twitter) account. He mockingly referred to the renowned producer as his “boy.”
The saga continued when Crayon accused Tega Oghenejobo, the president and chief operating officer of Mavin Records, of being the “highest criminal.” The label, which has long been seen as one of the most reliable and expertly run imprints in the Afrobeats ecosystem, is facing an unprecedented public rupture as a result of these remarks.
Crayon’s accusation that the label was to blame for his mother’s demise was perhaps the most shocking assertion made during the online tirade. Records show that the singer lost his mother, Evelyn Chukwu, in July 2025, an incident he previously referred to as the “darkest day” of his life—but he could not immediately provide context or proof for this claim. There has been a lot of conjecture about the internal dynamics at Blowtime Entertainment, the Mavin subsidiary where he has been signed since 2019, as a result of the abrupt change from lamenting his loss to blaming his professional management.
Crayon finally said, “Mavin is going down!!!!!!” in a final, menacing post that has since gone viral. This statement created a trend of “Mavin is falling” hashtags on social media as fans discuss the possibility of a mass talent exodus in the wake of the label’s recent majority acquisition by Universal Music Group.
Since Crayon continued to upload typical promotional stuff on his Instagram profile during the peak of the Twitter saga, several industry analysts have questioned whether Crayon’s account was compromised due to the unpredictable nature of the posts. The artist has, however, significantly changed his Instagram bio to mention a new business named Olodum Entertainment, along with a new booking email address that avoids Mavin’s conventional methods. The public is split as a result of this strategic change and the removal of the contentious tweets soon after they went viral; some see it as a legitimate dispute over unpaid royalties and creative rights, while others think it’s a bold marketing ploy for a new independent period. As of Monday afternoon, neither Don Jazzy nor the senior team at Mavin Records had released a formal statement outlining Crayon’s contract status or the truth of his startling allegations.
